In 1928 Eton set out to be a flagbearer for style, quality, and craft, reimagined for a changing world. Inspired by founder Annie’s motto, Eton have championed high-end men’s style ever since – for nearly a hundred years. From their beginnings in Sweden, husband-and-wife team David and Annie, and how their dedication to quality and daring decision to dream big in challenging times continues to drive Eton today.
