Bugatti

The story of Bugatti began on 6 January 1947, when Friedrich Wilhelm Brinkmann founded a clothing manufacturing business in Löhne, near Herford in north-west Germany. Its early success allowed him to launch his first own collection of coats and trousers just a year later, and in 1978 the Bugatti label was born. Still family-owned, the company is now led by the second and third generations of the Brinkmann family and has grown into one of Germany's most significant clothing companies, with a presence around the world.

At the heart of Bugatti is a modern European lifestyle with an Italian soul. Its collections are designed for people who move easily between business, leisure and special occasions, pairing contemporary style with relaxed sophistication that feels confident but never showy. Three values, passion, enjoyment and community, shape everything from the choice of materials to the cut of each silhouette.

Across its collections, Bugatti balances function with ease. The technical blue line draws on maritime influences for versatile pieces suited to travel and busy days, while the offwhite main line forms the core of the brand, with adaptable styles that move from the office to dinner and the weekend. Together they reflect the belief that being well dressed should feel effortless in every part of modern life.