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In 1928 we set out to be a flagbearer for style, quality, and craft, reimagined for a changing world. Inspired by our founder Annieās motto we have championed high-end menās style ever since ā for nearly a hundred years. From our beginnings in Sweden, husband-and-wife team David and Annie, and how their dedication to quality and daring decision to dream big in challenging times continues to drive us today.
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