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ETON - Henry Bucks

Eton

About Eton About Eton

Eton's story began in 1928, when cousins Annie Pettersson and Febe Lidar started sewing dresses in a small workshop in Gånghester, near Borås in Sweden's historic textile region. Annie and her husband David soon took over the business, and by the mid-1940s they had decided to focus exclusively on shirts, guided by Annie's enduring philosophy that no shirt should be handed over until it is absolutely perfect. Gånghester remains home to the company's headquarters to this day.

The brand's name came in 1948, when Annie and David's sons, Rune and Arne, travelled to England and were so taken with the historic town of Eton that they brought the name home for a new shirt. Its success saw the company adopt the name Eton in 1950. Innovation followed: in 1963 the family developed an automated assembly line that transformed the clothing industry, and in the early 1990s Eton introduced its iconic Signature Twill dress shirt and pioneered the first wrinkle-resistant cotton shirt, later extending the technology to flannel and linen.

Nearly a century on, Eton remains dedicated to perfecting the shirt, combining meticulous craftsmanship with fine fabrics and continual innovation. Its shirts are worn around the world by men who value timeless style, and the brand's purpose remains to give every wearer the confidence to look and feel his best.

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26 products

ETON Signature Twill Shirt PINK - Henry Bucks
ETON Signature Twill Shirt PINK Sale price$395.00 AUD
ETON Solid Signature Oxford Shirt WHITE - Henry Bucks
ETON Signature Oxford Shirt WHITE Sale price$395.00 AUD
ETON Signature Twill Shirt BLUE - Henry Bucks
ETON Signature Twill Shirt BLUE Sale price$395.00 AUD
ETON Signature Twill Shirt PURPLE - Henry Bucks
ETON Signature Twill Shirt PURPLE Sale price$395.00 AUD
ETON Breeze Cotton Shirt WHITE - Henry Bucks
ETON Breeze Cotton Shirt WHITE Sale price$305.00 AUD
ETON Houndstooth Signature Twill Cotton Shirt GREEN - Henry Bucks
ETON Breeze Cotton Shirt BLUE - Henry Bucks
ETON Breeze Cotton Shirt BLUE Sale price$305.00 AUD
ETON Signature Oxford Cotton Shirt PINK - Henry Bucks
ETON Breeze Cotton Shirt PINK - Henry Bucks
ETON Breeze Cotton Shirt PINK Sale price$305.00 AUD
ETON Breeze Cotton Shirt SKY BLUE - Henry Bucks
ETON Breeze Cotton Shirt SKY BLUE Sale price$305.00 AUD
ETON Houndstooth Twill Long Sleeve Shirt Single Cuff LIGHT BLUE - Henry Bucks
ETON Solid Oxford Long Sleeve Shirt Single Cuff LIGHT BLUE - Henry Bucks
ETON Solid Oxford Long Sleeve Shirt Single Cuff WHITE - Henry Bucks
ETON Signature Cotton Oxford Single Cuff Mid Blue
ETON Fine Twill Single Cuff Shirt LIGHT BLUE - Henry Bucks
ETON Ready Tied Silk Bow Tie BLACK - Henry Bucks
ETON Ready Tied Silk Bow Tie BLACK Sale price$249.00 AUD
ETON Ready Tied Silk Bow Tie BLACK - Henry Bucks
ETON Ready Tied Silk Bow Tie BLACK Sale price$249.00 AUD
ETON Stretch Slim Fit Single Cuff Shirt WHITE - Henry Bucks
ETON SIGNATURE TWILL CLASS SHIRT WHITE - Henry BucksShirts01BSRA0001 - WHTE - 38
ETON Silk Bow Tie BLACK - Henry BucksBow Ties9000125 - BLCK
ETON Silk Bow Tie BLACK Sale price$195.00 AUD
ETON Marcella Stud Front Cotton Dinner Shirt WHITE - Henry BucksShirts9000116 - WHTE - DC - TAIL - 38
ETON Self Tied Silk Bow Tie Black - Henry BucksBow Ties9000124 - BLCK
ETON Self Tied Silk Bow Tie Black Sale price$195.00 AUD
ETON Signature Twill Double Cuff Shirt SKY - Henry Bucks
ETON Signature Twill Double Cuff Shirt WHITE - Henry Bucks
ETON Signature Twill Shirt SKY - Henry BucksShirts0101467 - SKY - SC - TAIL - 38
ETON Signature Twill Shirt WHITE - Henry BucksShirts0101467 - WHTE - SC - TAIL - 38

Eton

Discover Eton shirts, luxury men's shirts from the Swedish shirtmaker perfecting its craft since 1928. Renowned for exceptional fabrics, precise tailoring and pioneering wrinkle-resistant cotton, every Eton shirt is made to the brand's exacting standards of quality and fit. Shop Eton shirts in Australia at Henry Bucks.
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