Zegna

Zegna's story began in 1910 in Trivero, a small town in the Alpine foothills of northern Italy, when a young Ermenegildo Zegna founded a wool mill, Il Lanificio. His ambition was to create the most beautiful fabrics in the world, but his vision reached well beyond craftsmanship. He believed industry, community and nature could thrive in harmony, and he worked to bring prosperity to the people of his hometown.

Over time, he transformed the surrounding hillsides into Oasi Zegna, a 100-square-kilometre natural territory in the Biellese Alps that remains the home of the brand's values today. His achievements as an entrepreneur, philanthropist and steward of the land earned him the title of Count of Monte Rubello, and he is still known simply as Il Conte. By the middle of the century, Zegna had become one of the leading names in fine textiles, its cloth celebrated around the world.

In the decades that followed, Zegna expanded from fabrics into luxury menswear, growing into a global name in Italian tailoring. It also forged a lasting bond with Australia: in 1963 the founder established the Ermenegildo Zegna Wool Trophy Awards to support Australian woolgrowers in their pursuit of the world's finest wool, and the brand still sources exceptional Australian fleeces for Vellus Aureum, its most exquisite wool. More than a century on, Zegna remains guided by its founder's belief in innovation, quality and responsibility.